What You’ll Learn
In this guide, you’ll learn how to set up your company’s visual brand on Pitches.ai — including uploading your logo, selecting accent colors and image styles, choosing light/dark themes, and defining your writing style and tone. Perfect for founders and teams who want every pitch to reflect their unique brand identity.
Before You Start
- Sign in to your Pitches.ai account.
- Have your company logo ready (recommended: PNG, SVG, or JPEG format).
- Consider your desired accent color (you can use a HEX code).
- (Optional) Know what writing tone you want (formal, friendly, bold, etc.).
Step-by-Step Guide
Step 1: Access Visual Branding Settings
- Log in and from the dashboard, click “Create a Brand” if you haven’t already, or select your existing brand to edit.
Step 2: Upload Your Logo
- Click the “Upload Logo” button and select your company logo file from your computer.
- Make sure it displays clearly in the preview.
- Tip: Use high-res images for the best results.
Step 3: Choose Your Accent Color
- Select an accent color that represents your brand using the color picker, or enter your brand’s HEX code directly.
- This color will be used for highlights and key visual elements throughout your deck.
- Pro Tip: Pick a color that has good contrast with both light and dark backgrounds.
Step 4: Choose Your Image Style
- For AI-generated images used in your pitch, pick an image style that matches your brand’s personality (e.g., minimalist, photographic, illustrated, etc.).
- The AI will generate on-brand visuals to help your pitch stand out.
Step 5: Select a Theme – Light or Dark
- Pick between a light or dark theme for your deck’s overall appearance.
- Preview how your content looks in each style, then confirm your choice.
Step 6: Configure Your Writing Style and Tone
- Use the writing style quadrant slider to set your desired brand “voice” (e.g., professional vs. friendly, energetic vs. reserved).
- Drag the marker and preview a sample headline to see how your tone will come through in the pitch.
- Adjust until you’re satisfied with the tone preview.
Step 7: Save and Apply
- Click “Save” to apply your visual and tone settings to your brand. All decks you create for this brand will follow these guidelines by default.
Pro Tips
- Match your pitch visuals to any existing branding you use on your website, LinkedIn, or promo materials for maximum consistency.
- If you’re unsure about tone, start in the middle and adjust after previewing a sample.
- Experiment with image styles to see what feels most authentic to your company’s identity.
Frequently Asked Questions
Q: What if my logo won’t upload?
A: Make sure your image file is in PNG, JPEG, or SVG format and does not exceed the size limit.
Q: Can I change my visual branding later?
A: Yes, you can edit your logo, colors, and writing style any time in your brand settings.
Q: How do I know which writing style is best for my pitch?
A: Preview different headline options as you adjust the slider to find what fits your brand voice and investor audience.
Troubleshooting & Support
- Experiencing issues? Contact support at support@pitches.ai
Additional Resources
- How to Generate Your Pitch
- How to Add Brand Context
- Managing and Editing Your Pitch
- What Are Tokens And How To Buy Them
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